Active Naturals Daily Moisturizing Body Wash At a Glance: Helps replenish skin's natural moisture For visibly healthier skin Cleanses and moisturizes Dermatologist recommended

Natural coloidal oatmeal helps maintain moisture all day long.

Dermatologist Recommend
This daily body wash cleanses and moisturizes for visibly healthier skin every time you shower. Its breakthrough formula combines natural colloidal oatmeal -- long known to soothe skin -- with a unique blend of natural oils and emollients to help replenish skin's natural moisture. The creamy body wash lathers gently and then rinses clean, resulting in softer, smoother, healthier-looking skin long after you shower. It's lightly fragranced, soap free, dye-free, and hypoallergenic so it's gentle enough for sensitive skin.

Natural Colloidal Oatmeal
The natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin.

Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.

The Science Behind Oats
The scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin.

The Benefits of Oats

Relieves dry skin The natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin. Soothes itchy, irritated skin Colloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites. Soothes extra dry, irritated skin Colloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin. Moisturizes skin Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

AVEENO
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What's in the Box
AVEENO Active Naturals Daily Moisturizing Body Wash with Natural Oatmeal, 18-Ounce Bottle.

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